Design a keyword and content strategy. This is where you start to build the content marketing blueprint of your inbound marketing plan. Keywords or keyword phrases are what someone searching for your product or service would type into Google (or yahoo or Bing). This is why you create your underlying marketing message first. Think about the words your buyers would use to find you online.
Next you’ll need to choose words based on how relevant they are to your business as well as how competitive the word is for your industry. That means the greater the number of searches on a particular word the more competitive that word is. So if you’re in the fitness industry, “fitness” is a very competitive word and you won’t rank high enough to get found, so you want to choose words that are less competitive. Google Keyword Tool is an easy way to tell how often a word is searched. I use HubSpot’s keyword grader. Try to choose words or phrases that aren’t too competitive but are relevant to your business.
Once you’ve chosen your five or so keywords or keyword phrases, it’s time to include them in your existing content and optimize your website around these words as well as any newly created content moving forward. We’ll cover website optimization and what all that means in the next step.
If you’re a halfway decent writer, content marketing will be no sweat. If not, you might want to take a copywriting crash course (which you can find free by clicking here, or hire a professionals that will help you remarkable decent content for your website.
So let’s summarize. To build your keyword and content strategy you:
- Make a list of 3-5 keywords or keyword phrases
- Choose keywords based on difficulty and relevance.
- Develop a content plan that includes your keyword
- Design and optimize your website around the words you’ve chosen