Facebook is something we all have in common, because everyone has one. After you meet someone for the first time, it is acceptable to add them as a friend on Facebook. Even if it is likely that you will never meet that person again, you can always go back and “catch up” with them by [...]
In my last post I talked about the difference between inbound marketing and outbound marketing. In this post I am going to tell you why I am a big believer of inbound marketing. To recap on what inbound marketing is: inbound marketing is an internal way to make you and/ or your company be found [...]
In the next year, we can probably expect tablets to become one of the most useful business tools for businesses. Desktop computers will still hold their ground, but tablets are quickly replacing laptops in 2012 The iPad may still be the King of the Tablets, but when deciding on which tablet to invest in, here are a [...]
Improving the functionality of your business can be easily accomplished by using the most powerful resource available: text. Check out these simple ways you can expand your business today: Text Your Customers If you have customers who use the text messaging capabilities of their cell phones, you should take advantage of this opportunity to get [...]
In the past ten years, due to a dramatic increase in consumer technologies, VCR’s, busy signals and floppy disks have all been replaced with Tweeting, iPads and Wi-Fi. Thanks to the concentrated internet age we live in, the last three words have concrete meaning, even to those who do not utilize them. In turn, marketing [...]
As a marketing and media company, we are all about being honest in our marketing ways and tactics. This past week, I’ve noticed that a mysterious “MikeLike” button has creeped into my favorite Chrome browser. It appears when I right click on an image, as shown: It also appears when I’m using a Chrome extension [...]
As a media and marketing company, we have heard every excuse in the book for why people don’t implement an online marketing strategy for their small business. But the one excuse heard most is “I don’t have the time.” If this sounds like something you’ve uttered in the past six months, there is a cure! [...]
Gone are the days of the Yellow Pages. Can you remember the last time you looked-up something in the phone book? Neither can your clients. The internet has made the phone book an endangered species. So, if you’re not findable by your prospective clients when they Google “fitness and wellness professionals” you don’t exist to [...]
Design a keyword and content strategy. This is where you start to build the content marketing blueprint of your inbound marketing plan. Keywords or keyword phrases are what someone searching for your product or service would type into Google (or yahoo or Bing). This is why you create your underlying marketing message first. Think about the [...]