Marketing call to action ideas are crucial to the success of your website, and thus the success of your small business.  A marketing call to action button is a way that you can track potential leads and current customers.

call to action buttons that actually drive traffic to your website

Here are a few tips and tricks on how you can create a highly effective marketing call to action button:

Placement

Your home page should be where you feature most of your call to action ideas.  This is the default place where all of your customers are directed to straight from a search engine.  But beware, do not place too many marketing call to action buttons on your home page.  This will only overload the user and cause them to bounce right off your page.

A vs. B

Build and create a few quality marketing call to action buttons and trade them in and out every week or so.  Take data and statistics on each button and see which one generated more leads that were ultimately turned into customers.  While using Hubspot, they have a really great marketing call to action button that automatically switches a predesigned button with another comparative button.  The Hubspot call to action button generator also collects stats on each button to let you know which button has generated more traffic.

Design

If you are enticing your readers to download a free e-book, put a picture of a book on the actual button.  Simplicity is key.  Use a font color that is readable over the image or over the background color.  No one likes reading bright yellow text on a neon pink background.

Redirection

Where are you sending users to after they click on your marketing call to action button?  Your button should send users to a corresponding landing page where they should then fill out a form.  This form could ask for information such as name, email address, Twitter handle, industry, company role, etc.  Also, if the landing page where you are sending users is meant to achieve a purpose, feel free to ask users specific questions with a fill-in-the-blank answer box.

Categories

About the Author:

Jillian graduated from UNLV in May 2012 with her B.S. in Management Information Systems. She is originally from the beautiful Garden State, New Jersey. Jillian joined LNMG in early 2011 and is currently the Client Services Director and right hand woman for our president and CEO, Mikaela. She currently lives and works from Olympia, Washington. "If you do not like where you are, change it. You are not a tree."

2 Comments

  1. Hey fantastic blog! Does running a blog like this take a lot of work?
    I’ve very little knowledge of programming but I was hoping to start my own blog in the near future. Anyway, should you have any ideas or techniques for new blog owners please share. I understand this is off topic but I just had to ask. Thank you!

Tell us your thoughts

%d bloggers like this: